Borrowed the title respectfully from Anthony Lye (Senior VP of Oracle's CRM unit). Well thought I'd let him know over a business lunch later this week ;)
Anyway this has set off a train of thoughts and concerns. His thought: it's increasingly difficult for companies differentiate themselves based on offerings, so start getting cosier with the the customer. My concern: his is extensively being used by people in their daily lives. Right from the home where you be nicer to mom for that extra serving of dessert to the office where you bring in a card on the boss's birthday when everyone emails!
My concern again: is our puny life just driven by selfish gains?
Bigger concern: are we giving up on differentiating ourselves in quality?
PS: Just a quikie from a 5 min coffee break in office. This one's got me a lil more interested. Hoping to pen more ramblings...
4 comments:
This is the first case study that we did in Marketing actually. That was for Arrow electronics. Most of the companies divide their products into High Value-Low Volume and High Volume-Low Value lines. For the former, Relationship works while Price works for the later. But isn't Marketing, Branding and Sales all about this?:)
Agreed sirjee:) Branding & sales in life. Didn't we discuss a b-plan about CRM for life and you shot it down! So I think there's hope;) ;)
Well, life is about selfish gains. If not for you then you do it for someone else.. but then again youd actually do it only for you coz what you get in return from the other is attention and love...
But really does it matter? I mean amidst the bigger picture, its ok if something drives the world.. something has to... and as long as it is US human beings then it will be about being selfish, about living in a society(looking good, not looking bad) and about basic needs of human beings (all selfish again)...
Are we compromising on quality? who cares again... if ur values agree to it then yea! if u dont and if ur values are only about making money then NO... SHIMPLE!!
Well i'm still open to the plan...Show me the money dude :P.
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